Word: meyering
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...beginning they were modest," Tingley says. "The sales kept getting a little higher each week. It wasn't a gigantic phenomenon overnight - I think people think that now, but it wasn't." Lori Joffs, a stay-at-home mom in Nashville, read it three months later. Like Meyer, she's a Mormon, but she'd put off starting the book because she didn't think a Mormon writer could do vampires. "I read all night, closed the book, took a deep breath and opened it back up to reread several chapters," she says. Joffs went looking online for other people...
...Moon was published on Sept. 6, 2006, less than a year after Twilight. Little, Brown printed 100,000 copies, a modest increase, but the company quickly realized something had changed. Advance copies were popping up on eBay for hundreds of dollars. Meyer's readings were turning into mob scenes. "We were outside Philly at a suburban Barnes & Noble," Tingley says. "The kids had been cutting school to get these tickets and waiting in line forever. When Stephenie came out, these girls next to me started trembling and crying and grabbing each other. It was crazy ... it was like the newsreels...
Watch an interview with Stephenie Meyer...
...Twilight is more like the Beatles in reverse. Beatlemania was a reaction to the buttoned-down, sexually repressed pop culture of the 1950s. Twilight is a reaction to the reaction - it's a retreat from the hedonistic hookup culture that the sexual revolution begot. Nobody hooks up in Twilight. Meyer put sex back underground, transmuted it back into yearning, where it became, paradoxically, exponentially more powerful. "For me, the appeal of the vampire is safe sexuality," says Melissa Rosenberg, who has written the screenplays for all the Twilight movies. "It's the ultimate romantic ideal. You have the allure...
...Chris Weitz, who was not, by his own admission, the obvious choice. "There was a reasonable amount of skepticism when I took over the second movie," he says. "I understand that. I directed American Pie. I would be worried too." But after a 2½-hour phone conversation with Meyer - a fan of Weitz's About a Boy - she gave him her blessing...