Word: mfa
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Dates: during 2000-2009
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Last Sunday, a vast sea of flannel poured into the Museum of Fine Arts (MFA). The woodsman’s beards and thick-rimmed glasses afloat in the swirling maelstrom of intentional hipness bobbed up and down in eager anticipation for the night’s event, torn jeans resting in the plush cushions of the museum’s auditorium. It was a strange atmosphere, as if this back-country-via-Inman-Square audience had been lured in and trapped in the MFA’s relatively sterile all-purpose theatre, and only when the night?...
Indeed, this new setting is the appeal the MFA is hoping concert-goers will latch onto. The museum’s 380-seat theatre, part of a modern expansion designed by I.M. Pei in 1981, provides an intimate, seated space in which to enjoy serene sounds...
Since its inception in the mid 1870s, the MFA has been in a constant state of change and expansion. Quickly outgrowing its original Copley Square location, the museum has been adding wings intermittently ever since relocating to its current Huntington Avenue location at the turn of the century. Constantly expanding to keep up with the times, the museum features exhibitions and concerts in all forms...all, that is, except indie-rock. Until...
Although some may not be interested, Hirsch is confident that the concerts will establish new connections, and that a reconceptualization of the MFA is taking place even now. If nothing else, this series of shows and its obvious outreach to the younger, hipper generation of college-age audiences indicates the museum’s good intentions...
...Hirsch’s scheme, Bonnie “Prince” Billy, and those of his ilk, can do the MFA no harm, and are likely to give it a new, fresher facade. This musical shift is another remodeling of sorts, a process not new to the museum by any means, but it is an expansion in an essentially new direction, and, as such, will carry with it broad new consequences that will help to shape this generation’s conception of ancient institutions of this sort. See you at the MFA show? Cool...