Word: mfa
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Thursday, April 14. Magnolia Electric Co. All ages. 8 p.m., Museum of Fine Arts, 465 Huntington Ave., Boston. $15, students, seniors, and members $12. Tickets available on the MFA website...
...Museum of Fine Arts, Boston (MFA) recognizes this untrendy baggage, and so they’re doing something about it. Recognizing an obvious disconnect with much of the younger, hipper population in the Boston area, particularly its large student population, the MFA has begun an innovative outreach program to change students’ perception of the museum, reeling them in with the best hook available: their playlists...
...MFA has launched a string of indie-rock concerts designed to draw younger, hipper crowds to the museum. Concert Coordinator Dan Hirsch, the man behind the plan, has selected a number of new, exciting musicians he hopes will continue to draw in young music fans. Antony and the Johnsons and favorite folk-poppers Ida both played sets in February to wide acclaim...
Indeed, this new setting is the appeal the MFA is hoping concert-goers will latch onto. The museum’s 380-seat theatre, part of a modern expansion designed by I.M. Pei in 1981, provides an intimate, seated space in which to enjoy serene sounds...
Saturday, March 5. M. Ward. with Neva Dinova. All ages. 8 p.m., Museum of Fine Arts, 465 Huntington Ave., Boston. $15, students, seniors, and members $12. Tickets available on the MFA website...