Word: mg
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Dates: during 1960-1969
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...their better-known rivals. So far, the ad industry disagrees about the desirability of the new trend. Says Fairfax Cone: "It's bad manners, and I can't believe the public will stand for it." The rivals who get named do not always feel bad about it. MG shows its sports sedan beside a Volkswagen, asks the question: "Popularity contest: Who won?" (MG's answer: In a poll of 28,000 people, Volkswagen, which sells 68.2 cars to MG's one in the U.S., was preferred by three out of five people, a ratio that...
...that he's rundown. Each day Bobo gets a massive dose of vitamin E, swigs pure wheat-germ oil, eight raw egg yolks, a jigger of thiamine and a 20-mg. jolt of male hormones. Each day also brings more letters, aphrodisiac recipes and snide phone calls from citizens who don't like what Bobo is doing to their city's image. Many Seattleites volunteer remedies: "Send Fifi away on a separate vacation," wrote one woman. "It works for me every time. Bobo will love her when she comes back." A man who lives on Puget Sound...
...such, it is only one of the new generation of sports cars coming out of Detroit. The new breed traces its heritage to such European products as the Austin-Healey, the Triumph and the MG, which first whetted the appetites of many Americans for the sports car -though they were out of reach for most Americans. Out of this appetite came the inspiration for such American cars as the Thunderbird and the Corvette, whose price still hovers between $4,000 and $5,000, and for the sporty extras-bucket seats, stick shifts, wire wheels-best embodied in General Motors...
ADAM & EVE. There are those who think the whole letter scramble-like so much else in Brazil-is SNAFU. Except for ADAM and EVE (Amazonas Association of Dentists; Army Veterinary School), few combinations are pronounceable. Besides, Brazilians are running out of initials; MG stands for the states of Minas Gerais and Mato Grosso as well as the Ministry of War. Coming to the rescue of its readers, Rio's morning JB (Jornal do Brasil) recently published an article entitled "Introduction to the Small Dictionary of Initials (Without Which It Is Somewhat Difficult to Read a Newspaper in Brazil...
...assembly lines and cut prices to a point where his loss per car was $240. But sales zoomed from 1,500 a year to 65,000, and the losses were wiped out. Nuffieid (he got his viscountcy in 1938) later broadened his line with the sleeker Riley and sporty MG, eventually reached a yearly capacity of 150,000. Finally, in 1952, Morris and rival Austin merged to form British Motors Corp., now the world's eighth largest auto company. Less than a year later, still peppery at 75, the Viscount Nuffield retired...