Word: mgm
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Dates: during 1940-1949
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Mickey Rooney. In 1937 MGM bought a play by Aurania Rouverol, called Skidding. It was a mild little piece about a small town U. S. family, named Hardy, whose ups and downs were intended to rouse no deeper emotion in theatre-goers than a tender smile through a film of happy tears. MGM proposed to turn Skidding, with title changed to A Family Affair, into a picture on a rock-bottom budget of less than...
Mickey had been an MGM contract player ($250 a week top) for a year, and his pert ways and brassy cackle had lent themselves to shows like A h Wilderness, A Midsummer Night's Dream, The Devil Is a Sissy. It did not look to anybody as if the part of Andy Hardy in A Family Affair would buy Mom's big car. It was a B picture and got a normal B response. But serials were being done. So MGM made another Hardy picture, and another. The fourth one, Love Finds Andy Hardy, was made...
Nobody was more surprised than MGM officials to wake up one night to find that Love Finds Andy Hardy was being enthusiastically received in all the best movie houses. Here was MGM with a serial gold mine on its hands and a surprising new star, an appealing Irish roughneck who had twined his boyish fingers around the heart strings of U. S. movie goers...
...Suddenly MGM took fright. The studio became acutely aware that their most valuable property was in danger of becoming tagged as a pinchbeck, cocksure, juvenile Don Juan...
...public's sake publicity-wise Mickey now keeps his private life reasonably private. He even endures the presence of the husky attendant whom MGM has appointed to keep him out of trouble...