Word: mgm
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Dates: during 1980-1989
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...soaring success of Top Gun is typical of the shrewd marketing methods Mancuso had championed at Paramount even before he took over as chairman. Top Gun was originally scheduled to open in late May, at the same time as Warner's Sylvester Stallone shoot-'em-up Cobra and MGM's horror flick Poltergeist II. Mancuso instead elected to preview the Paramount entry a week early, then expand its showing in the beginning of June. By bracketing the competition, explains Barry London, Paramount's new distribution and marketing chief, "we got the film established in the marketplace." In the same vein...
Since its establishment in 1947, the Mayer Foundation has sponsored research and patient care at facilities that include the Farber Institute and the Motion Picture Country Home, California, a non-profit hospital and residential community affiliated with MGM studios...
...movie she co-stars with Husband Sean Penn, that terrific actor and legendary cutup. Last winter, when the newlyweds made the film, they also made headlines on every tabloid front page. There would seem to be a bit of "want see" here. And yet MGM, the distributor of Shanghai Surprise, has drop-kicked it into the marketplace like a turkey carcass...
...nearly $1.2 billion, Turner's video empire includes the newly profitable all-news cable network CNN, which Firestone values at $800 million, and his original WTBS Superstation in Atlanta, said to be worth $700 million more. But some observers think TBS may be overestimating the value of the MGM film library by as much as $500 million. The archive contains a lot more, and less, than Clark Gable and Judy Garland classics. Says one analyst: "They are the kind of movies you might see on local television at 2 o'clock in the afternoon...
Critics and viewers alike have hailed it as the best movie musical ever made. Now two of its biggest fans, Debbie Reynolds and Donald O'Connor, plan to add up the magic numbers of their 34-year-old MGM hit, Singin' in the Rain, plus many others, during an eight-month tour of the U.S., Britain and Australia beginning next winter. Reynolds, who has been touring with her own show on the variety circuit, phoned O'Connor, who had been appearing in a nostalgia-trip revival of Showboat, and the two tried out their act in a smash stint three...