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Coors double-teams, with both a diversity task force and a diversity management group. Among the unlikely recipients of its corporate largesse are a black-heritage festival, the Mi Casa resource center for women and even a romance novel the company commissioned in 1993 in a good-hearted but weird effort to promote literacy. (Perfect, by Judith McNaught, tells the story of a foster child who "overcomes illiteracy to find true love," as the promotional material says.) The firm contends that it was the first U.S. brewer to have rabbis certify its suds as kosher. "Coors Cares," bleats a company...

Author: /time Magazine | Title: Why Coors Went Soft | 11/2/1998 | See Source »

...away with them. The notion that a child may have important abilities that are not measured by IQ tests is immensely appealing; it also happens to be true. As Siegler said, "Howard sells hope." Yet this hope ought to be tempered by realism, and a realistic view of MI theory may not justify the enthusiasm it has engendered thus...

Author: /time Magazine | Title: How To Make A Better Student: Seven Kinds Of Smart | 10/19/1998 | See Source »

...most common use of MI is to attack a topic from seven directions to fit in all the intelligences. Take a typical project described in a book published by SkyLight. To teach children about the oceans, it is suggested that they write about cleaning a fish (tapping the linguistic intelligence), draw a sea creature (spatial), "role play" a sea creature (bodily-kinesthetic), use a Venn diagram to compare and contrast ships (logical), tap glasses with different amounts of water (musical), design a water vehicle in a group (interpersonal) and choose a favorite sea creature (intrapersonal). All these activities will take...

Author: /time Magazine | Title: How To Make A Better Student: Seven Kinds Of Smart | 10/19/1998 | See Source »

...article by Gardner, which he regards as quite important, suggests that the problem of depth remains to be solved. In "Multiple Approaches to Understanding" (to appear next year in an anthology), he sets out to show how MI theory can be used to teach evolution and the Holocaust. He first details inviting "entry points" for these topics--students strong in interpersonal intelligence, for example, could play the roles of different species. An entry point is only that, however, and Gardner proceeds to pose the "crucial educational question": Can we use knowledge about individual strengths to convey the "core notions...

Author: /time Magazine | Title: How To Make A Better Student: Seven Kinds Of Smart | 10/19/1998 | See Source »

...Gardner published Multiple Intelligences: The Theory in Practice, a collection of articles written with colleagues at Harvard. The book is quite diffuse and unsystematic, and the samples in the projects described are very small. When TIME asked Gardner what evidence there was that MI has improved achievement in schools, there was a long pause before he answered, "The testimonials and figures are numerous enough from lots of different places to suggest it's worth taking seriously." (One such testimonial could come from Coyote Creek, which scores above the district average on standardized tests.) Gardner was saying there is plenty...

Author: /time Magazine | Title: How To Make A Better Student: Seven Kinds Of Smart | 10/19/1998 | See Source »

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