Word: miata
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Dates: during 1990-1999
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Despite this tremendous workload, the expert in micreconomic theory finds time to enjoy life's smaller pleasures, like the red Mazda Miata convertible that he bought while he was senior tutor of Dunster House, a post he held from 1983 until...
Regional individuality has vanished, replaced by a homogenized, spaceless, timeless world where, in the words of the Mazda Miata commercial, "Blue jeans and white T-shirts were...
...Japanese companies that seem to take their Californians most seriously. Of the two dozen or so cars that have been largely or entirely designed in California over the past 15 years, most have been Japanese, notably the Miata, Honda's sporty CRX and Toyota's Celica. Mercedes, which set up shop only last October, plans to have a California prototype by the end of next year. The other Europeans are proceeding more timidly. The sort of California innovations Audi expects in the near term, for instance, are tilt- down steering wheels and dashboard coffee-cup holders...
...Miata, with its convertible top and intense colors, is the only product of the Los Angeles studios that exudes a distinct regional pizazz -- the first truly postmodern automobile, both a reinterpretation of and an improvement upon nostalgically recalled classic sports cars. Yet despite all the drafting tables suddenly clustered together, the Miata does not signal the emergence of a canonical L.A. style...
...cars that thrill. The most successful California designs have been tough-but-smart, fun-but- practical Middle American vehicles (Toyota's Previa minivan, Nissan's Pathfinder, Isuzu's Trooper and Amigo) or else sports cars that temper the species' inherent sexiness with a certain grownup decorousness (the Celica, the Miata...