Word: miata
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...downtown Los Angeles. The Japanese were first. Then came special think tanks run by America's Big Three. So far, an estimated two dozen production-model cars have been shaped by the new California design colony, including, of course, the delicious, almost perfect, and instantly successful Miata, designed by four young Americans (and a Japanese) working for Mazda in Orange County. Now the influx has accelerated, and even the Germans have deigned to establish Southern California design studios -- Mercedes last year, Audi last spring and, just last month...
...sports car in years has so quickly won the hearts of U.S. car buffs as Mazda's pert Miata MX-5. But Detroit automakers are not content to sit back and watch foreign roadsters whiz by. Next month Ford will begin selling its own cosmopolitan contender, the Mercury Capri. The car's body was designed in Italy, and its engine and chassis were developed jointly by Ford and Mazda. The Detroit automaker has a 25% stake in the Japanese company. The convertible, which will be built at a Ford plant near Melbourne, will be the first Australian-made car sold...
Mazda MX-5 Miata. The Japanese were already building more reliable, cheaper cars than American automakers; suddenly, they are also producing a more splendid-looking car. Designed in Mazda's California R.-and-D. center by Mark Jordan, son of General Motor's design chief, the 1989 Miata is the first production car to share the decade's penchant for alluding to other eras: not just a convertible, but the sweet, plump, rounded lines of '50s-style sports cars...
...your yuppie BMW back up. I know you're every bit as patriotic as I am. And like you, I believe in free trade: you should buy whatever damn car you please. (And, yes, I know your Japanese car may have been built here, and that your Miata, built over there, is part American because Ford owns 25% of Mazda...
...sense of nonsense. They buy BMW or Saab Turbo convertibles, ragtop versions of sedans that are irreproachably expensive and slightly stodgy. If you must pick up your elderly aunt, her Doberman and her scuba gear at the airport, you can manage it in one of these. In the Miata...