Word: michelin
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...practicing lawyer but the mogul of an ever growing mini-empire of restaurant and hotel reviews across the U.S. For New York City gourmets, the appearance of Zagat's annual survey of local restaurants has become an event anticipated much the way their Parisian peers await each new Guide Michelin. Zagat has extended his restaurant guides to ten other U.S. metropolitan areas (including Chicago, Los Angeles and New Orleans) and a two-volume hotel survey covering the Eastern and Western states. Atlanta, St. Louis, Kansas City and the Pacific Northwest will soon have their own Zagats, identical in format...
...male chefs, who had undergone long classical training either as apprentices or in professional schools, and who were celebrated for their creativity and inventiveness with new dishes. A case in point: La Mere Blanc in Vonnas, France, was long a famous cuisine de femme restaurant, but it earned Michelin's three-star rating only after Georges Blanc took over from his mother and began to dream up nouvelle haute cuisine...
Maybe we should call the Harvard lightweight crew team the Michelin oarsmen...
...pushed out the boundaries of traditional travel writing by including information for impulse travelers as well as careful planners and offering, in some cases at least, a critical view of the industry. Traveler, the best new entry, has produced some trenchant investigative pieces on the qualifications of the lordly Michelin guides and the destruction of the Tongass rain forest in Alaska. But in the new sensibility, Traveler included, the spirit of travel porn persists with such seductive stories as "How to Shop Like a Princess," "Ballooning over Newport" and "The Almost-Too-Good Life at La Costa...
Advertising is creative for soccer on European television. There are little five-second silent advertisements when the Michelin man rolls a tire across the screen or a toothpaste logo apears out of nowhere. These ads let the 45-minute halves proceed uninterrupted. Failing that, the ads can take up all of halftime instead of splicing 30-second commercials during action. After all, in soccer, the action is continuous and doesn't lend itself to TV timeouts...