Word: michelin
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FRANCE. In De Gaulle's price-controlled and prideful camp, foreign firms are on subtle notice not to jostle too hard the state-owned gasoline company, Total, and the state-favored tiremaker, Michelin. As in Germany, Esso is the top foreign company. In France for only the last five years, Goodyear and Firestone now supply 10% of French tires (as against 50% by Michelin), export 20-30% of their output to other European countries. Last week Goodyear joined Michelin in a $25 million project to produce an advanced type of synthetic rubber at a $25 million factory...
...that the Belgians insist can be speeded up by a superhighway they have in mind. The little town itself boasts 3,171 inhabitants. Only a two-minute walk from grazing cows and wheat fields, it has four cafés, none of which will ever make the pages of Michelin. Chièvres' chief offerings are a 16th century Gothic chapel and a brewery...
Harvey Olson, a Chicago travel agent who lumps Europe into something called Aboard and Abroad (the latest edition of which was published in 1964), is more pretentious than Clark about his restaurants but hardly sounder. Olson's favorite restaurant "in all the world" rates only- in Michelin, and third on his Paris list is a copy of Chicago's Gaslight Club. Olson is both a dictator and a square (his idea of Paris fun is going to the Folies-Bergère). As far as he is concerned, the only possible way for any American to enjoy Europe...
...basic meat-and-potatoes information, the tourist must look elsewhere. If he is in range, the best guides to most of his needs are produced by the French tire factory, Michelin & Cie. The Michelin Guides cover most of Western Europe in four languages and in two series. Michelin Green is an excellent illustrated sightseeing guide, heavy on history. Michelin Red, whose annual ratings can make or break any leading restaurant in France, is the undisputed arbiter of the world's finest cuisine. Unfortunately, Michelin covers neither entertainment npr shopping, and is no help at all to the tourist wondering...
...overplay the nursemaid bit. But the heart of Fielding's guidebook is his personal advice on where to eat, sleep, drink and be merry. It is current (this year's book contains 125,000 lines of revisions), caustic, and in reliable taste. Maxim's (ranked by Michelin as one of France's twelve*** restaurants) has been off Fielding's list since the death of Maitre d'hótel Albert Blaser in 1959, and he attacks Chez Denis (*) for serving "the costliest meal in Paris today." As for the London Hilton...