Word: michelin
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Only a Frenchman with an anesthetized palate would dream of setting out on an auto trip without a fat little red book nestled in his glove compartment-the Guide Michelin, France's gastronomical bible, maker and breaker of restaurant reputations from Paris to the Pyrenees. But in the U.S., tourists tend to take better care of their cars than of their stomachs. Four years ago, the dietetically neutral Socony Mobil Oil Co. joined forces with the Simon & Schuster publishing company in a venture to reduce the U.S.'s highway heartburn: a seven-volume domestic imitation ($1 a volume...
...Dishwater Test. Like the Michelin, which is underwritten by France's Michelin Tire Co., the Mobil guides are partly promotion gimmicks: Mobil frankly hopes that the books "will build our station traffic." Each guide lists local tourist attractions-many of which are so far off the beaten track that they are all but unknown to natives-as well as hotel and motel accommodations; entries duly note the distance to the nearest self-service laundry, and whether sitters are available or pets permitted. But the most important feature of each volume is the restaurant list, compiled for the most part...
...since the high spots all seem to be haute couture and haute cuisine. She orders a batch of gowns from Balenciaga. He orders Dom Perignon 1934 and Chateau Lafite 1937 and takes her to dinner at Le Grand Vefour in Paris and other three-star restaurants in the Guide Michelin. When they look up from the menus, the lovers philosophize, ques-tion-and-answer fashion. She: "What are we, the bulls or the matadors?" He: "Always the bulls. But we think we're the matadors." As the lovers' time together grows short, the handkerchief scenes multiply, but Author...
...Algerian economy, dozens of new industries have moved across the Mediterranean to Algiers to take advantage of low government loans (3% interest on up to 40% of the required capital), a ten-year tax exemption, and cash payments for every new job created. To date 269 firms (among them: Michelin, Renault, Unilever) have made the journey-so many that government officials worry about overcrowding in the city. But it is safer and more pleasant in Algiers than out in the sticks, and Frenchmen have the feeling that whatever else happens, Algiers will grow increasingly French...
...type of punch-card machine, which had been willed to Oslo's Cancer Institute by Norwegian Inventor Fredrik Bull. With only $140,000 in capital, Vieillard soon needed more financing, sold a 70% interest in the company to the wealthy Callies family (paper mills), closely related to the Michelin and Citroen family. With new capital, the company plunged into research, soon turned out a tabulator capable of writing 150 lines a minute when other tabulators were only half as fast. During the war its engineers designed a postwar line of advanced electronic computers, the first of which, the Gamma...