Word: micheline
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...Pucci-clad stewardesses. But these days the modest shops along Madison Avenue are once again the big agencies. Says Ed McCabe, president of the onetime boutique Scali, McCabe, Sloves "The giants are doing more good work than ever before." Last week Advertising Age, the industry's Guide Michelin, cited the 25 outstanding television ads of 1979. The winners included pillars of the business: J. Walter Thompson, McCann-Erickson, Doyle Dane Bernbach and the one that competitors now call "the quiet waking giant," NW Ayer...
Restaurant critics for U.S. newspapers tend to be sycophantic or ingenuous or both. Not Mimi Sheraton, the gustatory Boadicea of the New York Times. Her knowledge of food is almost as encyclopedic as the Larousse Gastronomique's, her judgments as potent as the Guide Michelin's. When La Sheraton damns a bistro, its owners have been known to look around for a safe job in, say, the bond market...
This allowed the foreign pioneers of the long-lasting tires, notably Michelin, to seize 7% of the U.S. market. Then, after the domestic firms started producing radials, they were hurt by their very durability. Radials, which now account for about half of all tires sold in the U.S., can be driven for 50,000 miles, or about twice as long as conventional bias-ply tires. While they cost more than bias-plys, radials do not need to be replaced as often...
There in a colorless London house lives George Smiley, Master Spy (ret.). Resolutely out of style, fat as the Michelin tire man, he has long been cuckolded by his wife and betrayed by close associates. It is tune the old cold warrior hung up his spites. Not Smiley. Once more, Author John le Carré trots him out in a flawed and misnamed adventure: Smiley's People is actually about the people's Smiley. All of his endearing characteristics, so well catalogued in Tinker, Tailor, Soldier, Spy and The Honourable Schoolboy, are herein amplified. Now heading toward...
...Oberlin aesthete, takes to reading Hemingway aloud and composing songs with lyrics like "Paris is a teacher who has lessons to give/ How to love, how to live." The lovesick Laura (Blanche Baker) turns sightseeing into a grim obsession by setting out to visit every listing in the Michelin Guide. Of course these students, like so many before them, are not so adept at going native that they can successfully resist an occasional Big Mac attack...