Word: michelins
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Crossing the Desert. Viansson-Ponté gives each Gaullist a Guide Michelin sort of rating denoting past services to Gaullism and present standing in relation to the general. A Cross of Lorraine indicates Free France, a submachine gun the Resistance, and a star the Compagnon de la Liberation, the elite order of Free France and Resistance fighters. A small outhouse (cabinet in French) means membership in De Gaulle's personal office staff, a mask means espionage work during World War II. A motorcyclist symbolizes trips to Colombey to see the general, and a hand grenade membership in the R.P.F...
...celebrated its 63rd birthday last week, has just installed a revolutionary innovation on its high-traffic Vincennes-Neuilly line: cars that run along the tracks on pneumatic tires. The result of ten years of experiments commissioned by the Métro, the new system was developed jointly by tiremaker Michelin, automaker Renault and the Compagnie Electro-Mécanique. Eventually it will be used along the entire 160-mile length...
Though the Métro is the first to experiment with rubber tires on a subway, the Michelin tires have been in use for nearly five years on a mile-long funicular railway that runs cars up and down Mount Carmel in Haifa, Israel. Last week Montreal ordered rubber-tired rolling stock based on the Metro design for the 9½-mile subway it plans to build. Transaco, a French investment firm that is marketing the Metro system, recently signed technical contracts with Istanbul and Rio de Janeiro...
...begin his auto firm. He advertised with songs and skywriting, once had the Eiffel Tower strung with 250,000 lights that spelled CITROEN. But he spent even more lavishly on development and the Deauville gaming tables, lost control of the company to the more staid and highly secretive Tiremaker Michelin in 1934, and died heartbroken within a year...
...businessmen avoid even being photographed lest they come to the collector's notice. There is also a belief that dis closure of profits only encourages unions to ask for more money. Officers of European firms make themselves and their plants as inaccessible as possible. France's tiremaking Michelin, perhaps the world's most secretive company, boasts that it has never allowed a journalist or a press photographer into its plant. Luxembourg's huge Arbed firm, within whose châteaulike headquarters few outsiders have ever ventured, will hardly do more than admit that it makes steel...