Word: michelob
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...storied ball club. (The two-year-old downtown ballpark is still known as Busch Stadium, though Busch sold the club in 1995.) "A-B brought me to this city, where I married a St. Louis girl, settled down and raised a family," Hrabosky explains. Today, Budweiser, Bud Light and Michelob flow abundantly at Al Hrabosky's Ballpark Saloon, and in his role as a Cardinals announcer on Fox Sports, Hrabosky frequently cuts to A-B advertisements...
...future growth lies in China, the U.S. market remains easily the most profitable. Even in the down-and-dirty beer business, the recent skirmishes between Miller and Bud have been notable for their aggressiveness. With more and more Atkins-conscious beer drinkers watching their waistlines and Anheuser's Michelob Ultra low-carb beer taking off, Miller launched ads in late 2003 pointing out that Miller Lite had half the carbs of Bud Light. Then, in April, Adami upped the ante with the humorous President of Beers campaign. Once it became clear that Miller's well-crafted messages were having...
Anheuser-Busch credits its record U.S. beer sales last year to low-carb Michelob Ultra, which hit stores in late 2002 and now outsells Heineken in supermarkets and drugstores...
...used in place of starch to lower the chips' carb count. Unilever has a Carb Options line of 32 products that include reformulated Ragu sauce, Wish-Bone salad dressing and Lipton tea with fewer carbs. Coors has begun marketing its new low-carb Aspen Edge to compete with Michelob Ultra. "The mainstream food and beverage manufacturers have finally made low carb a priority," says Suzanna Prong Eygabroat, an analyst at market-research firm Productscan Online...
...MICHELOB ULTRA VS. MICHELOB...