Word: michelob
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Dates: during 1990-1999
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...release, This Note's For You, Neil Young took a lyrical stab at Eric Clapton, who sold his song to Michelob Beer for a high-profile commercial. At the end of his video for the title track, Young thrust a beer can before the camera, spinning it around to reveal the words: "Sponsored by nobody...
...years, most recently its "True Colors" campaign. "It came as a complete surprise to us," said the sobered JWT chairman, Burt Manning. "I still don't know what happened." Among the advertisers currently working the crowd for a possible new image: American Express (billings at stake: $60 million), Michelob ($35 to $40 million), Weight Watchers ($30 million) and -- appropriately enough -- Maalox ($15 million...