Word: michelob
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...calorie brew, which became a runaway success; Miller staged a high-budget ad campaign that featured Mickey Spillane and ex-Football Star Bubba Smith to give a macho image to Lite. In order to crack the highest-priced market segment, which has been dominated by Anheuser-Busch's Michelob and imports, Miller last October began national sales of Lowenbrau made under license in its U.S. breweries...
While hundreds on the overcrowded dance floor jiggled enthusiastically to the music of Universal Sound, a jazz-oriented group from Boston's Berklee School of Music, others waited patiently in long lines for their share of the nearly 150 gallons of Michelob beer on tap for the event...
...parks are also the sites of Anheuser-Busch breweries, and their owners are understandably interested in promoting suds consumption, both spots have "hospitality centers" that actually give away beer (Cokes and Sprites cost 50?). Busch Gardens' Old Country, near Williamsburg, has a vast Festhaus where visitors can quaff Michelob and munch bratwurst. The company's Dark Continent, near Tampa, has replicated a famed Swiss inn and offers one of the few gourmet menus in the world that allows the diner to eat, sip wine and overlook the goings-on of free-ranging chimps, giraffes, zebras, ostriches and elephants...
...company that produces Budweiser and Michelob has offered to fly the 20 members of Harvard's only fraternity and ten other students to California next week for the event, which will take place in the Anheuser-Busch Gardens near the Budweiser Breweries...
...other hand, you were able to find a reasonable place to stand--reasonable implying a place where there was no danger that the guy in front of you was giving our Michelob shampoos or that the lady to your right might mistake our sweater for a napkin--you had to remain there, or forfeit your favored position to the person breathing obscenities down your neck...