Word: michelob
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...hear a whole lot more about "dry beers," which are being introduced in U.S. bars, restaurants and supermarkets. After only two months of testing in five regional markets, St. Louis-based Anheuser-Busch, Inc., the nation's biggest brewer, is so enthusiastic about its version of the product -- Michelob Dry -- that it is launching it with the industry's biggest introductory ad campaign since Bud Light. Two other firms have joined in the dry stakes. In early November, G. Heileman Brewing Co. of Wisconsin, which also distributes Old Style Dry in the Midwest, began selling Rainier Dry to its customers...
...were bigger stars off the field than on it. Former M*A*S*H stars Harry Morgan, Jamie Farr, and Wayne Rogers took the field for the IBM team, tossing around football lingo to sell computers. The Smothers Brothers joked for Magnavox, and Eric Clapton sang the praises of Michelob...
...addition to the $2500 in cash in the safe, the burglars took between 15 and 20 case of Budweiser and Michelob beer and some laundry detergent, Chin said...
...moved on to Michelob which claims: "The Night Belongs To Michelob." In my opinion, this slogan is counter-productive because it seems to rule out any consumption in late a.m. and early p.m. hours, a prime brew-swilling period. The images that flashed before my eyes left me equally cold. Unless your idea of a hot night on the town consists of sitting in a neon-lit disco and watching Phil Collins' hairline recede, this brand fails to reach the acceptable level of sociability...
...West Germany's Kaltenberg, went on sale. Coors brews Masters at its Golden, Colo., plant using a recipe formulated by the three partners. Initially, the beer will be available only in Boston, Miami, Washington and Columbus. Priced 25 cents higher per six-pack than American superpremium beers like Michelob, Masters is likely to be a brew for an upscale restaurant rather than a neighborhood tavern...