Word: michelob
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August Busch also distributes Michelob and Busch beers in addition to Budweiser.CrimsonPaul S. KuklinskiROBERT McGONIAGLE (right), president of Local 122 of the Teamsters Union, and other union members protest in front of the Busch-Reisinger Museum yesterday to urge city residents to boycott the products of August A. Busch and Co., the local firm that distributes Budweiser, Busch and Michelob beer to the Boston area. The union is on strike to protest the company's denying union membership to 16 clerical workers...
...appeal of the beers, however, is diminished a bit by the price. The little brewers use expensive ingredients and lack the volume to achieve efficient operations. Boulder Brewing beer sells for about $5 a sixpack, for example, compared with about $3 for a premium domestic brand like Michelob. Despite such prices, the micros have had to struggle to break even in the face of heavy start-up costs. It can take an estimated $350,000 to open a microbrewery. "We're finally holding our head above water," says Newman, a former high school teacher and newspaper reporter who began...
...years. Over the past decade, sales have soared 124%, from 24.3 million bbl. of beer in 1971 to 54.5 million bbl. last year. The firm's Budweiser brand is the largest-selling premium-priced beer in the U.S., with a typical retail price of $2.40 a sixpack, while Michelob, the company's "superpremium" offering, at about $2.90 a sixpack, leads that market segment as well...
...struggle for a slice of the low-cal market, Anheuser-Busch has not fared so well. The company's first two light beers, Natural Light and Michelob Light, have proved only moderately popular. Undeterred, the firm is spending some $50 million this year to launch yet a third reduced-calorie entry, Budweiser Light. Claims Anheuser-Busch President Dennis Long: "We are starting to see some chinks in Miller Lite's armor...
SURPRISINGLY alcohol is one of the very touchiest subjects on campus. That's alcohol as in beet and wine--Michelob and Gallo...