Word: michelob
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...switch from brawny to beautiful is Natural Light's latest attempt to challenge bestselling Miller Lite Beer and runner-up Michelob Light. Natural Light is only No. 3 in the light-beer market, which accounts for close to $3 billion, or about 13% of U.S. beer sales. Miller Lite beer ads have long made heavy use of male athletes in an attempt to drive home the message that Lite, though low calorie, is a real beer-drinker's beer, not the namby-pamby brew of weaklings...
Super Bowl: Oakland 27, Philadelphia 10 Taste Test: 50 per cent of confirmed Michelob drinkers preferred Schlitz in a blind taste-test at Super Bowl half-time yesterday...
Weekends may be made for Michelob, but not for Harvard hockey. The icemen dropped two key ECAC Division One contests Friday and Saturday nights at Bright Center, in a double-barrelled disaster that saw hopes for an ECAC playoff berth fade from plausible to highly unlikely...
Domestic landmarks dot this battlefield: a cop pulls a protester from the treehouse he had climbed into; a trooper stands guard duty in front of an above-the-ground swimming pool; two men sit in lawn chairs sipping Michelob until the tear gas gets too thick and they retreat to their glassed-in-porch. After the first rush, there seems little hope of gaining the site, but scattered charges at the fence continue. As fast as the grappling hooks are attached, troopers with bolt cutters cut them off the fence, often sending those on the other end reeling backwards, losers...
...place in "A Cabaret After Hours," the second in "A Cabaret." Changes from informal to matching costumes, and from normal to glaring spots in lighting, marked the end of one act and the beginning of the next. In addition, the musicians in the band put away the sixes of Michelob before the second act, or maybe they had just finished them by then. (They managed to keep the beat very well throughout, anyway.) But aside from these contrasts and a long intermission, the "frontstage" and "backstage" of a cabaret don't appear very different...