Word: michelobs
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Dates: during 1980-1989
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...addition to the $2500 in cash in the safe, the burglars took between 15 and 20 case of Budweiser and Michelob beer and some laundry detergent, Chin said...
...moved on to Michelob which claims: "The Night Belongs To Michelob." In my opinion, this slogan is counter-productive because it seems to rule out any consumption in late a.m. and early p.m. hours, a prime brew-swilling period. The images that flashed before my eyes left me equally cold. Unless your idea of a hot night on the town consists of sitting in a neon-lit disco and watching Phil Collins' hairline recede, this brand fails to reach the acceptable level of sociability...
...West Germany's Kaltenberg, went on sale. Coors brews Masters at its Golden, Colo., plant using a recipe formulated by the three partners. Initially, the beer will be available only in Boston, Miami, Washington and Columbus. Priced 25 cents higher per six-pack than American superpremium beers like Michelob, Masters is likely to be a brew for an upscale restaurant rather than a neighborhood tavern...
...decides to starve himself and train hard enough to drop two weight divisions and take on the most feared wrestler in the state, Brian Shute, as his grand fling into the nothingness that awaits him. Louden is a jock going for the gusto, a nihilist wrestling for a Michelob Light...
...breed can be smug and shallow. The younger yuppies tend to look at education and the future in terms of the dollar: the "trade school" approach to learning. The idea of winning buzzes always in their minds. It is at them that Michelob Light aims its ad with the slogan: "Who said you can't have it all?" The yuppies are Ueberroth's natural constituency...