Word: michelobs
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Dates: during 1980-1989
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...years. Over the past decade, sales have soared 124%, from 24.3 million bbl. of beer in 1971 to 54.5 million bbl. last year. The firm's Budweiser brand is the largest-selling premium-priced beer in the U.S., with a typical retail price of $2.40 a sixpack, while Michelob, the company's "superpremium" offering, at about $2.90 a sixpack, leads that market segment as well...
...struggle for a slice of the low-cal market, Anheuser-Busch has not fared so well. The company's first two light beers, Natural Light and Michelob Light, have proved only moderately popular. Undeterred, the firm is spending some $50 million this year to launch yet a third reduced-calorie entry, Budweiser Light. Claims Anheuser-Busch President Dennis Long: "We are starting to see some chinks in Miller Lite's armor...
SURPRISINGLY alcohol is one of the very touchiest subjects on campus. That's alcohol as in beet and wine--Michelob and Gallo...
...switch from brawny to beautiful is Natural Light's latest attempt to challenge bestselling Miller Lite Beer and runner-up Michelob Light. Natural Light is only No. 3 in the light-beer market, which accounts for close to $3 billion, or about 13% of U.S. beer sales. Miller Lite beer ads have long made heavy use of male athletes in an attempt to drive home the message that Lite, though low calorie, is a real beer-drinker's beer, not the namby-pamby brew of weaklings...
Super Bowl: Oakland 27, Philadelphia 10 Taste Test: 50 per cent of confirmed Michelob drinkers preferred Schlitz in a blind taste-test at Super Bowl half-time yesterday...