Word: michelobs
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...grocery shelves last quarter, up from 633 in all of last year and 339 in 2002, bringing the total over just two years to 1,558 new entries. The average carb-conscious shopper spends $85 a month on specialty foods. Low-carb-related sales from such consumables as Michelob Ultra beer and books like Dr. Atkins' New Diet Revolution are expected to hit $30 billion this year, reports LowCarbiz, a trade publication that owes its existence to carbophobia...
Carb awareness is building by the day--to the consternation of companies even loosely in the business of selling the dreaded carbs. They are fighting back any way they can. Anheuser-Busch, which has launched Michelob Ultra and helped publicize that all light beers (including Bud Light) are relatively low in carbs, spent nearly $1 million for full-page ads that ran in 31 major newspapers last Friday. The ads pointedly attack the claim in Dr. Arthur Agatston's South Beach Diet that beer is laden with the carb maltose, a sugar. "The South Beach diet is enormously popular," says...
...stretching the songs Clapton strips them of their intensity. Billy Preston's bouncy keyboards make 32-20 Blues sound like a Country Bear Jamboree performance of Chopin's Funeral March, while the snare hits and harmonica clichés on Traveling Riverside Blues sound like Johnson channeled through a Michelob ad. Clapton's vocals don't help matters. You can tell he's ecstatic to be covering his idol, but his exuberance increases the disconnection between the music and the material. Johnson was one dark dude; when he sang "There's a hellhound on my trail" you believed him. When...
...companies, which have been introducing Atkins-friendly prepackaged foods at a rate of almost three new products a day since January, according to Productscan, a marketing-intelligence firm in Naples, N.Y. Also tasting opportunity are food-and-beverage heavyweights like Anheuser-Busch, which launched a low-carb version of Michelob beer, and boxed-chocolate maker Russell Stover, which put out a line of low-carb candies. Says Gerry Morrison, president of Carbolite Foods in Evansville, Ind.: "This trend has expanded from die-hard low-carbers to a general population that is becoming much more carb-conscious." Indeed...
...cult of the tailgater usually rears its pretentious head but once a year at Harvards anticipated showdown with the Yale football squad. But this year, lovers of Moet and Michelob previewed the tailgating scene at the championship showdown versus Penn. Though even undergraduate pre-game revelry usually takes on a snootier final club-tinge, there is definitely a generation gap in the tailgating experience. Graduates have their pick of top-shelf alcohol, gourmet spreads, and luxury SUVs while undergrads have to be a little bit more creative. Below is a taste of the Harvard tailgate...