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...harder" was the corporate motto, an adroit marketing hook so successful it became part of pop culture. The company, Avis Rent A Car, was founded in 1946 by Warren Avis with two employees and fewer than 200 cars. Its first two locations were airports in Miami and Ypsilanti, Mich. A decorated WW II pilot, Avis said his entrepreneurial idea was inspired by his flying experience and the growing need for ground transportation at airports...

Author: /time Magazine | Title: Milestones May 7, 2007 | 4/26/2007 | See Source »

...mother passed away 11 years ago, her father, then 72, began to spend nearly all his time traveling or staying at a second home in Brownsville, Texas. "He wasn't the kind of guy you worried about being alone at Christmas," says Fisher, 49, who lives in Grand Rapids, Mich. But in January, her father fell seriously ill. Eighty-three and infirm, he has returned to Michigan, where Fisher, after cutting her work hours and income, helps care for him. Her husband, she says, "has been supportive. But you sort of ask, 'How many years can we do this...

Author: /time Magazine | Title: Homeward Bound | 4/12/2007 | See Source »

...Nevertheless, the story continues to be told in places like the Plymouth Historical Museum in Plymouth, Mich., where an exhibition entitled "Quilts of the Underground Railroad" is up for the fifth year in a row. Over 6,000 school children have seen the exhibit, which presents the thesis of a quilt code. There are also smaller lectures taking place at local libraries, churches and quilt guilds all over the country. The story has also ended up in lesson plans and textbooks (TIME For Kids even published an article about Hidden in Plain View in a middle school art book published...

Author: /time Magazine | Title: Unravelling the Myth of Quilts and the Underground Railroad | 4/3/2007 | See Source »

...They had a lot in common, these two brash kids who, early in life, felt unappreciated for the special talent they knew they had. Betty's railroad brakeman father left their Battle Creek, Mich., home when she was two, and killed himself 14 years later, leaving $100 each to Betty and her elder sister Marion. "Betty was jealous of her sister right from the start," Mrs. Thornburg told TIME in 1950. "She was always in my lap, always after affection. She would stand on her head, do cartwheels, yell or do anything to attract attention away from her quieter sister...

Author: /time Magazine | Title: When Betty Got Frank | 3/31/2007 | See Source »

...surprisingly, some companies talk a green game but don't really play one. Ford Motor Co. made a big show of performing a $2 billion environmental overhaul of its River Rouge factory in Dearborn, Mich., but still turns out SUVs like the elephantine Expedition, which gets a puny 14 m.p.g. in city driving. Toyota, famous for its hybrid Prius, has nonetheless joined the U.S. Big Three in lobbying Washington against stricter fuel standards...

Author: /time Magazine | Title: What Now For Our Feverish Planet? | 3/29/2007 | See Source »

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