Word: michigans
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...optimistic is the governor about those elusive voters that after his second-straight silver medal - to use Romney's favorite Olympian metaphor - he plans to roll onto his native Michigan with his new-old campaign themes in place. On the surface, at least, the campaign will stick to the messages they turned to after their defeat in Iowa: competence and change, no longer his conservative credentials. "The governor's experience as a solution-oriented guy, a turnaround CEO, is a particularly good fit in Michigan," says his national spokesman, Kevin Madden. "We can win there with a focus...
...Unaligned strategists say that Romney will undoubtedly continue his stream of "comparison" ads, that his best bet still is to depress McCain votes - a tactic that may work well in Michigan because it's a state where Mike Huckabee will again find a strong base of Evangelical support. The McCain camp, however, vigorously disputes that interpretation. "We're thrilled Huck's on the air in Michigan," one McCain adviser says. "He takes votes away from Romney that we would never...
...something else has changed as well, and it's his knowledge of just how precarious a New Hampshire victory can be. His advisors have already put up an ad in Michigan, whose primary falls on Jan. 15. The 30-second spot called "Reform," encapsulates the message they believe helped them win New Hampshire: McCain faces the camera and tells viewers how angry he's made "big spenders," "special interests" and "defense contractors...
...with a straight face as Romney's advisers talk about the value of second-place finishes in the first two states, of being "competitive" rather than winning, demands a bit of amnesia. The Romney campaign's highly focused strategy was always on winning in Iowa and New Hampshire and Michigan and then riding the momentum created by those victories to wins in the bigger states on Jan. 29 and Feb. 5. That was the way Romney was going to overcome his low name recognition nationally against celebrity opponents like McCain and Rudy Giuliani. Now the momentum belongs to McCain...
What McCain has going for him in Michigan, adviser Steve Schmidt argues, are his opponents. "In the American economy, there are only two truly perishable commodities," says Schmidt, "U.S. currency and time." The six-day spread between today and the Michigan primary will make it difficult for Romney to overcome the impression that he has lost not just momentum, but any chance to beat the eventual Democratic nominee...