Word: mickelson
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Dates: during 2000-2009
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...Tiger Woods PGA Tour golf game, which features a virtual Woods walloping 300-yd. drives, has been a popular franchise, generating more than $110 million in sales. So if EA gives Woods the hook, it will have to totally change the face of the product. Somehow, a Phil Mickelson game just doesn't carry the same cachet. "They are not going to drop the product line," says Ganis. "They've got too much invested in it." EA has publicly supported Woods...
...content to totally abandon the game just because he's not on the fairway? Is it beyond the realm of possibility that these same Tiger fans, who have grown to appreciate the sport as well as the superstar, will seek out other players to pull for? A Phil Mickelson? A talented young American like Anthony Kim? Of course, no other player has the charisma or talent of Tiger. But while Woods is away, fans may rehearse a golf life without him. (See the top 10 fleeting celebrities...
Bethpage is synonymous with golf. The host of the 2002 and 2009 U.S. Open—the former witnessing a strong late-tournament surge by Phil Mickelson, only to finish three strokes back of Tiger Woods—Bethpage seems a fitting place to kick off the 2009 campaign for Harvard men’s golf. Channeling the prowess of the golf legends who had walked the course before them, the Crimson improved on last year’s ninth-place finish by placing fifth—tied with host St. John?...
...completely crashed. The fans would be loud and ready to spend. Also, terrific story lines were going to amp up even more interest - Tiger Woods, who got through six holes on Thursday and was one over par, trying to repeat as U.S. Open champ; New York fan favorite Phil Mickelson playing in his first major since his wife was stricken with breast cancer. But now, with bad weather forecast throughout the weekend, the Open is all about the rain...
...lower ticket prices for the public? Phillips said Live Nation has a history of being "aggressive" with pricing. "We walked away from bidding on Fleetwood Mac because we thought the guarantee was too high and what we'd have to charge the public would be too much," he said. Mickelson noted that Live Nation's new ticketing company introduced service fees that were even higher than Ticketmaster's: "A Coldplay ticket at a Ticketmaster building had a $15 service charge, and the same Coldplay ticket at a Live Nation ticketing venue had a $21 service charge...