Word: mickey
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Dates: during 1950-1959
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...visiting U.S. adman, "are crazy for animals." On I.T.A.'s second day, a tea commercial got tangled with a station-identification signal, another commercial inexplicably appeared twice, and the station itself broke down five times. Meanwhile, the government-sponsored BBC carried on smoothly with plenty of reliance on Mickey Mouse. By week's end. it was clear that the Americans had landed on British...
...weeks on end, Bullet Bob Turley could hardly find the plate. Big Moose Skowron might have added power to the batting order; he played a month and pulled a leg muscle. Just when the Yankees straightened out for the run to the wire, Mickey Mantle hobbled himself beating out a bunt. Then Rizzuto was skulled. Time was when Casey clobbered the opposition with two platoons. Now he was hard put to field a team...
...that fella* [Bob Cerv] in left and he can't field now, somebody else would use him maybe, but I can't. So I wait, and then my big fella [Mickey Mantle] gets hurt because he's goin' at half-speed and he's got to bunt once in a while because he can't always swing from his heels. Especially when he hits the ball to either side of the other fella [the opposing pitcher] he's sure to get on because nobody can catch him. But he [Cerv] wants...
That series was not without its losses: Slugger Moose Skowron broke his toe in batting practice and is out for several days; Center Fielder Mickey Mantle, fastest man on the team, pulled a leg muscle beating out a bunt, and is on the bench indefinitely; rejuvenated Shortstop Phil Rizzuto was beaned by a pitched ball and had to ride the bench while his teammates won the game already dedicated as Phil Rizzuto...
...Suite to write an exposé of The Hucksters (TV division) is Al Morgan, a senior editor of NBC's Home show. His book is a shoddy production with characters that are walking clichés (lying down, in the case of the females). Its language sounds like Mickey Spillane trying to sound like Hemingway ("I belched. Loud and clear"). Nevertheless, the book has a minor and terrible fascination for what it tells about the TV business-in terms as tasteful but probably as authentic as men's-room gossip...