Word: mickey
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Dates: during 1990-1999
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...first assistant director had recently acquired a puppy, an adorable mutt, that came to set every day. A Polaroid was delivered to her, of Mickey (the dog) and scrawled on the photo were the disturbing words, "Mochas or the mutt dies!" Taking it as a prank, she ignored the missive. Soon a second Polaroid arrived; this time a gun pointed at poor Mickey's head, the message implicit. Despite the assistant director's rising panic, the producer refused to take action. She sternly responded, "Kill the mutt!" A third picture arrived: Mickey splayed on the ground, eyes closed...
...week on Tuesday the mocha man again didn't show; this time the photograph was of a bound and gagged Richard Dreyfus. The producer stood firm, willing to sacrifice even her star to avoid the extra expenditure. So the mocha man came only three times a week, and both Mickey and Richard survived to tell the tale...
WALT DISNEY CO. Company shrugs off Mickey Mouse boycott. Baptists can go to, er, church...
McDonald's is still the king of convenience--nobody runs a better fast-food operation than Mickey D--but it has become vulnerable, outflanked on such factors as price and taste. It's having a hard time playing ketchup. Campaign 55 was designed to address pricing, and last year's Arch Deluxe introduction the food issue; neither has gone according to plan...
...Albright took over the presidency of the Center for National Policy. Robert Rubin '60, Warren Christopher and Mickey Kantor--all of whom would later serve in President Clinton's Cabinet--were among the members of the center's board. In that position, she prodded researchers to ground their analysis by using polls and opinion surveys to gauge domestic reaction...