Word: mickey
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Dates: during 2000-2009
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...Mickey Mouse turns 80 years old today, and there's not a gray hair on him. Sure, he's a little rounder, a little squatter, and he's been wearing the same clothes for decades, but all in all he looks pretty good. Sure, Mickey hasn't had a movie in two years (his last one went direct-to-video), but his cheerful face remains one of the most recognizable images in the world, even beating out Santa Claus. Disney threw a big party for the mouse's 75th birthday, so this year's festivities will be comparatively subdued...
...Mickey's story, however, starts with a rabbit. Disney Brothers Studio was just another cog in Universal Pictures' animation machine when, in 1927, Walt Disney created a character called Oswald the Lucky Rabbit. With his round, white face, big button nose and floppy black ears, the smiling Oswald was an instant hit and Universal ordered a series of shorts. When Disney met with executives to negotiate another contract in 1928, the rabbit was still riding high and the animator thought he had the upper hand. Instead, the studio told him that it had hired away all of his employeees...
...first two Mickey shorts drew no attention, but then came Steamboat Willie, the first animation to feature synchronized music and sound effects, hit the screen. The film premiered in New York on Nov. 18, 1928 and was an instant hit. A series of Mickey Mouse shorts appeared within a matter of months - including Plane Crazy, a short that predated Steamboat Willie in which Mickey plays a rodent Charles Lindbergh. The mouse was a national fad by the end of the year, and it wasn't long before the real genius of Walt Disney kicked in: marketing. Walt quickly started...
...young animator named Fred Moore gave Mickey his first makeover. Earlier animators had drawn the mouse as a series of circles, which limited his movement. Moore - who later animated Fantasia's Sorcerer's Apprentice segment - gave him a pear-shaped body, pupils, white gloves and a shortened nose, to make him cuter. Mickey also appeared in color for the first time that year; The Band Concert's use of Technicolor was so innovative that critics still consider it to be a masterpiece. (Click here for a list of the All-TIME 100 Movies...
...Disney Studios was producing about 12 Mickey shorts a year, with Disney himself providing the mouse's high-pitched voice. Mickey became a football hero, a hunter, a tailor, and a symphony conductor. He accidentally sprayed himself with insecticide, rescued Pluto from the dogcatcher, crashed a car into a barn, fell behind on his rent, enlisted in the army, had his house repossessed, and lost Minnie to an innumerable string of muscular bad boys (although he always won her back in the end). The cartoons' vaudevillian overtones made liberal use of slapstick and puns, and Mickey's close association with...