Word: mickey
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Dates: during 2000-2009
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...nothing too objectionable, a perfectly fine if not completely fresh-tasting cup of coffee that I might expect to get at Dunkin, or, on a good day, Mickey D's. Which is the problem: Starbucks is staking its future on making a cup of coffee for people who don't like Starbucks - a McDLT in a cup. And maybe it has to. Maybe, because of its own success, Starbucks has changed America into two consumeriats, one dedicated to their artisanal, fussy, shade-grown, Fair Trade microvarietals of Cafe Froufrou, and one that just wants a more competently made...
They may share a CEO, but J. Crew and its new offshoot, Madewell, are worlds apart. Madewell?more casual, less expensive and a bit more bohemian than J. Crew?was a defunct workwear company when Mickey Drexler bought the name shortly before he joined J. Crew. In 2006, Drexler assembled a team to revive the brand in a new format. Since warming up in markets across the country, Madewell has opened its New York City flagship. The two-story store (below) successfully conveys the brand's spirit with original 1882 moldings, floors and fireplaces, and a brilliant contrast of stark...
...prospect of a Cambridge version of Zen Burger, the latest vegetarian venture by the makers of the Zen Palate chain, which has been around since 1991. The restaurant provides meat-free versions of everyone’s McTasty favorites—but the only thing this place shares with Mickey D’s is a love of prefixes, offering items such as the ZenChicken Tenders and the ZenBeef Burger. Hoping to turn their dreams into an organic, preservative-free reality, a number of students have rallied behind Harvard College Vegetarian Society (HCVS) president Jessica M. Luna...
Trudging through the cold at five in the afternoon, I saw the line wrapping along the block long before I reached it. All that was missing were the cameras and Mickey Mouse hats and it could have been Disney World. The line had taken on a life of its own, swelling and curving and slithering along...
...Crew: CEO Mickey Drexler managed to take a company that competed with the Gap selling t-shirts and khakis and revamp its merchandise on quality and price. He made the designer business affordable through brilliant product development. Now customers get cashmere sweaters and tailored suits for less than high-end labels. "It's perceived exclusivity," says Chen. "It's pretty accessible and for their customer it's a bargain." J. Crew might still sell some basics, but they do it better than anyone else. Their fiscal year ended February 2 with revenues increasing 16% and comparable store sales...