Word: mickeys
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Dates: during 2000-2009
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...Tang, Inc., was grossing more than $25 million a year--RZA, Divine and Oli Grant, the band's corporate brain trust, feel the group has spread itself too thin. "A few years ago, I told my brothers [fellow Clan members] that the W is gonna be like the Mickey Mouse ears," says RZA. For brands trying to be cool, though, ubiquity can be a bad thing--just ask Gucci. The W began showing up on too many things, while the band hardly showed up at all. It got to a point where the whole group assembled only once a year...
...were exchanging fire over Kashmir last year, Indians and Pakistanis were still munching on Macs - "lamburgers" in the Indian case, since the chain has eschewed beef there out of respect for Hindu dietary customs. And only weeks before the latest intifada began, the Palestinian Authority was trying to interest Mickey D's in setting up shop in a series of malls planned for such latter-day hotspots as Kalkilya, Tulkarm, Bethlehem and Ramallah...
...afraid of Mickey Mouse? Not me," he said. "A Mexican knows what it means to be a Mexican. The challenge is to go from identity to diversity...
...much revenue we're making right now. The purity of the W is more where my heart is at. A few years ago I made a comment to my brothers, my business partners, that we gonna take this from digital to Disney. Wu Tang is gonna be like the Mickey Mouse ears. And with that kind of goal we got involved with a lot of different things to make that come to fruition. But some things got outta hand because the partners we wound up joining with didn't have the same agenda as we had for our logo...
...Tang, Inc., was grossing more than $25 million a year - RZA, Divine and Oli Grant, the band's corporate brain trust, feel the group has spread itself too thin. "A few years ago, I told my brothers [fellow Clan members] that the W is gonna be like the Mickey Mouse ears," says RZA. For brands trying to be cool, though, ubiquity can be a bad thing - just ask Gucci. The W began showing up on too many things, while the band hardly showed up at all. It got to a point where the whole group assembled only once a year...