Word: mickeys
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...first such licensed product was probably the Mickey Mouse watch in 1933. Retailers now annually sell more than $40 billion worth of these goods, ranging from Dynasty perfume to Mr T guitars. The popularity of corporate logos may have begun with people who proudly sported the brand names of machinery they used, such as farmers who wore International Harvester caps or truck drivers with Peterbilt belt buckles. Anheuser-Busch during the 1970s began to put its Budweiser logo on such souvenirs as dart boards and Frisbees...
...started in a 1,200-sq.-ft. studio that features $50,000 worth of equipment and, no less important, wall-to-wall mirrors for checking oneself out. But his star customers are not interested in a convivial health club. They want the personal touch, and they get it. If Mickey Rourke requests an after-midnight workout, Isaacson opens the gym. If Danny Sullivan asks him to fly to Indianapolis, he gets on a jet. If Travolta likes new sweats and shoes for every workout, Isaacson supplies them. "When they don't get what they want, they get testy," he says...
...most of the competition films, the central figures of agony or ecstasy were men: Daniel Auteuil in Hidden,Viggo Mortensen in Violence, Bill Murray in Broken Flowers, Jeremie Renier in L'Enfant, Nazmi Kirik in Kilometre Zero, Michael Pitt in Last Days, Sam Shepard in Don't Come Knocking, Mickey Rourke or Bruce Willis in Sin City, Tony Leung Ka-fei or Simon Yam in Election... the list is distinguished, and nearly endless...
Casual fans have never heard of him, but Silvera has his own following. He was close friends with Mickey Mantle—“Nice guy, great ballplayer” Silvera says of the Mick—and warmed up Don Larsen before his legendary perfect game in the 1956 World Series. Silvera even played with Joe DiMaggio, the Yankee link from the Gehrig/Ruth days to the fifties and sixties of Mickey Mantle...
...film clip, former Pittsburgh Steeler Quarterback Terry Bradshaw is shown on the sidelines during a game bragging to a teammate about how well he "read" the opposing team's defense. Another tape, based on In Search of Excellence by Thomas Peters and Robert Waterman, shows Donald Duck and Mickey Mouse leading a march at Florida's Disney World. A narrator's voice off-screen intones, "If you are looking for excellence in American business, this parade is a good place to start...