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...well do marketing messages work on young kids? Market researchers find kids can identify brands from something like 18 months old. Some brand logos are better known than almost anything else: the Golden Arches, Mickey Mouse, the Nike swoosh...

Author: /time Magazine | Title: CONVERSATION: Junk Culture | 10/4/2004 | See Source »

...Computers have come a long way from the dull beige box. The new Disney Dream Desk PC for kids is bright blue with yellow accents; the speakers are Mickey Mouse ears perched atop a flat-screen monitor. The coolest application is a game called Disney's Extremely Goofy Skateboarding, in which Goofy skateboards underwater and performs all sorts of spins and slides. There are also Disney-themed programs for mixing your own music, creating digital videos and drawing pictures. Kids can use Microsoft Works for homework and can safely surf the Net, thanks to the ContentProtect Internet filtering program. Built...

Author: /time Magazine | Title: Tech Watch | 9/13/2004 | See Source »

Computers have come a long way from the dull beige box. The new Disney Dream Desk PC for kids is bright blue with yellow accents; the speakers are Mickey Mouse ears perched atop a flat-screen monitor. The coolest application is a game called Disney's Extremely Goofy Skateboarding, in which Goofy skateboards underwater and performs all sorts of spins and slides. There are also Disney-themed programs for mixing your own music, creating digital videos and drawing pictures. Kids can use Microsoft Works for homework and can safely surf the Net, thanks to the ContentProtect Internet filtering program. Built...

Author: /time Magazine | Title: Technology: In A New PC, Mickey Meets The Mouse | 8/16/2004 | See Source »

...sources of news and gossip. While wandering among the rubber-suited goths and picking through the Japanese toys your intrepid reporter unearthed a few interesting items of note: Robert Rodriguez and Frank Miller appeared together to provide a glimpse of the up-coming "Sin City" movie starring Bruce Willis, Mickey Rourke and Jessica Alba. The filmmakers stressed how closely they stuck to Miller's original comic series, resulting in some impressive super-high contrast black and white art direction and some wincingly cornball "hardboiled" dialogue - the hallmarks of Miller's late work. Monsters of manga TOKYOPOP have plans to start...

Author: /time Magazine | Title: The Other Big Convention | 7/30/2004 | See Source »

...INDICATORS Mickey Sends Out His CV Crippled theme park operator Euro Disney agreed to a deal with its principal lenders to restructure its €2.4 billion debt. The agreement needs approval from the firm's remaining creditors before the end of July to avoid default...

Author: /time Magazine | Title: Biz Watch | 6/13/2004 | See Source »

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