Word: mickeys
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...older locations. After 24 years, the Hinsdale branch, like the rest of McDonald's, looks a bit tired and frayed at the edges. In a few months, it will be replaced by something that looks more like a historic New England bed-and-breakfast than your typical cookie-cutter Mickey...
...various desserts. It may not strike anyone as anything particularly new, but it will transmit a unified, consistent message about a bargain. By moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching customers and then sell them on costlier items. The problem with occasional promotions is that "you train customers to come only when there's a blue-light special," says Chris Clouser, global marketing officer...
...enter the food chain. "That is here to stay," says a Farmers' Union spokesman, "and we won't see the old volumes again." Even in the small, high-end market for young, prime beef, there's no guarantee that consumers, especially in France, will bite. THE BOURSE When Mickey Gets Militant How intense are Disney's troubles? The company hired George Mitchell, who helped forge Northern Ireland's Good Friday agreement, to co-chair the corporate governance committee. Better Luck For The Irish Allied Irish will sell Allfirst, the troubled subsidiary where the company uncovered a $691 million fraud...
...older locations. After 24 years, the Hinsdale branch, like the rest of McDonald's, looks a bit tired and frayed at the edges. In a few months, it will be replaced by something that looks more like a historic New England bed-and-breakfast than your typical cookie-cutter Mickey...
...various desserts. It may not strike anyone as anything particularly new, but it will transmit a unified, consistent message about a bargain. By moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching customers and then sell them on costlier items. The problem with occasional promotions is that "you train customers to come only when there's a blue-light special," says Chris Clouser, global marketing officer...