Word: mickeys
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...poofter pompadours and funny shoes. The rest of the country had Elvis lookalikes; we had Frankie Avalon clones. Of course, the kids had to be dolled up - they were in show business! And they acquired something like the young luster of Annette Funicello on another ABC afternoon attraction, "The Mickey Mouse Club." (Annette would have an apt, attractive fit with the Philly paisans.) The featured dancers on "Bandstand" received more mail than most Hollywood stars: 45,000 letters a week. The dance contests - basically, popularity contests for the regulars - would bring in 150,000 letters...
...than double the industry average and means the movie has to earn $400 million worldwide just to break even. But in Japan the company isn't only striving to turn a profit; it also wants to be sure it doesn't tarnish its name. Japan is a nation of Mickey Mouse fans. Tokyo Disneyland is the world's most popular theme park, and a sister site called Disney Sea is scheduled to open nearby in September. "Pearl Harbor is obviously a subject that must be approached with cultural sensitivity," says Dick Sano, who heads the Tokyo office of Buena Vista...
Disney is playing for high stakes. Japan is a nation of Mickey Mouse fans. Tokyo Disneyland is the world's most popular theme park, with 17 million visitors last year. Moreover, Japan is the world's second largest market for Hollywood films, and its moviegoers love action-packed adventures with romantic leads. They have contributed more than $200 million of Titanic's $1.8 billion global box office. But in Pearl Harbor, the villain isn't an iceberg--it's Japan. So Disney's marketing has had to be creative. "It's obviously a subject that must be approached with cultural...
BRIEF EXCHANGE Ever wonder what's underneath those Mickey and Goofy costumes at Disney World? Communal underwear, it seems. Magic Kingdom "cast members" just negotiated the right to wear their own skivvies, which they can take home and launder themselves. Under the old system, workers turned in uniforms each night, underwear and all, and got another outfit the following day. Some complained the undies were less than alpine fresh and gave them lice. Even at Disney, the world can get a little too small...
...After Ichiro puts the ball in play, fielders have to deal with his speed down the line. The Mariners have timed him to first at a Mickey Mantle-like 3.7 seconds. In the bottom of the ninth during another recent match against New York, Ichiro startled several Yankees when he hit an innocent one-hopper back to the pitcher and?whoosh!?missed beating the throw by only half a step. "He caught Mo 100% by surprise," said Yankees left-hander Ted Lilly. "He tore off for the base like a rocket...