Word: mickeys
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...idea, of course, is to prevent the customers from leaving until Mickey has all their money. Disneyland was designed to be a one-day romp for most guests; Disney's California Adventure is a multiple-day, capital-R Resort. "We really transformed Orlando into a resort-vacation destination," says Paul Pressler, chairman of Walt Disney Parks and Resorts. "And now our second park here in Southern California is striving to do the same thing...
...When sports fans in the 1950s argued the talents of baseball Hall of Fame center fielders Mickey Mantle, Willie Mays and Duke Snider, conversations centered around home runs and championship rings, not the sharpness of their tongues. Too bad for the kids growing up in the Golden Age of Baseball. Look at what they were missing...
...when, as in The Location of a Line, 1975 (in the catalog but not included in the Whitney incarnation of the show), the written instructions sound like a mad, pedantic math teacher droning himself and everyone else within range into a coma. Compared with this boilerplate, Euclid reads like Mickey Spillane...
...driving the young scene," says president Ira Adler, explaining why his company packaged the makeup that way. "Britney and some of the other music groups are bursting with glitter and cosmetics." Kiss Products, a leading manufacturer of artificial nails, has licensed Disney characters like Winnie the Pooh and Mickey Mouse to sell its nail products...
...Reiji has his way, his clubs will become the model for any service-oriented business in Japan. "Disneyland is a franchise that's attained global success by knowing what a child wants," he says. "If I can get women to love me as much as children love Mickey Mouse?and if I can teach you how?is there any business that won't find value in that?" You might shake your head, finding it hard to make the connection with any other business you know. But give Reiji a fistful of yen for a bottle of cognac...