Word: micro
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Dates: during 1970-1979
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...delighted with the article about micro-encapsulation [Jan. 12], but chagrined that you did not credit IFF, the exclusive NCR licensee in the field of flavors and fragrances...
...College Hospital in London. There, Obstetrician Gilbert M. Filshie worked with Dr. S.M.M. Karim, a biochemist, to select a prostaglandin that would induce an abortion early in pregnancy, yet produce a minimum of side effects, such as altering the blood pressure. They devised a solution containing 50 micro-grams of PG F2 alpha per milliliter, and infused it into the veins of 15 women who were from nine to 22 weeks pregnant. The amount was tiny: only one milliliter (one-fifth of a teaspoonful) per minute. The infusion was continued until uterine contractions brought about a complete abortion...
...scented advertisements for such products as Fleischmann's Gin, Gillette's Foamy Surf-Spray Shaving Cream, and Carven Parfums' Ma Griffe have been published in half a dozen magazines. The first newspaper ads using the process will appear this month. Because of extra production costs, a micro-fragrance ad often doubles the ordinary price for advertising. Still, Reach McClinton's Robert Jaffe, an account executive for Ma Griffe perfume, which ran a micro-fragrance ad in four women's magazines, maintains that the impact makes the high cost worthwhile. "You are putting before the consumer...
...tried in newspapers in the '50s, but the fragrance dissipated too rapidly. The present process is supplied by only two companies, National Cash Register and Minnesota Mining & Manufacturing, and the competition between them has spread from the marketplace to the courts. NCR, which claims that it developed the micro method first, has filed a patent-infringement suit against 3M. Minnesota Mining extracts a product's aromatic oils to duplicate the product's scent. The essences are enclosed in microscopic plastic bubbles, a million to a square inch. The capsules are coated on a paper strip, which...
...developed about 100 aromas, including those of bananas and bourbon, dill pickles and roses, pine trees and orange juice. Officials at 3M and NCR envision a multimillion-dollar market for their process. For example, both companies are already studying the possibilities of attaching micro-fragrance strips to packages and cans of food. If the idea catches on, food shopping could become a nasal adventure...