Word: micro
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Dates: during 1970-1979
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Manufacturers have long known that odor can be a powerful inducement to buy a product. Yet advertising men, finding smell too elusive a sensation to depict in words or pictures, tend to concentrate on the more easily communicated qualities of the goods that they tout. Now a process called "micro-encapsulation" is opening a promising new dimension for advertising by enabling readers to sniff a product's aroma on the printed page...
Everyone should have someone he can feel sorry for. That's why Charlie Brown was born. A human Edsel, a micro-Stassen, doormat to the world, Charlie has built a career on ineptitude and defeat. As a result, millions of idolaters have hailed the conquering zero, elevated him from comic strip to national pop artifact, and transformed his creator, Charles M. Schulz, into a new Disney...