Word: microencapsulationã
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...trust of the nine men whose body odors are featured in the exhibit, collecting their sweat after they were exposed to fear-inducing stimuli. Using advanced technology, the scents were analyzed and reproduced in chemical form. These chemicals in turn were mixed into wall paint through a process called microencapsulation??€”a descendant of Scratch-n-Sniff technology—which releases odors when the paint is rubbed or scratched. The reactions of the approximately 3800 visitors to the gallery since the exhibition’s opening in October have varied immensely, according to Bill A. Arning, a curator...
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