Word: microground
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Could instant coffee make me happy? This is the promise held out by Via, the instant - sorry, "100% Natural Instant & Microground" - coffee just launched by Starbucks, which it promises tastes just like a fresh-brewed cup of its own java. (See pictures of Italian coffee...
According to Starbucks, the difference in Via instant is that, in addition to dehydrating a brewed reduction of coffee, it adds microground beans to add flavor and body to the finished product. It's meant to taste more like the cup you'd buy - and at $2.95 a three-pack, it had better. (My Folgers was $5.99 for a 60-cup jar, even at the usurious prices of a Brooklyn bodega.) The resulting coffee dust (more like espresso than the usual crystals) comes packaged in a sort of coffee Pixie Stix, premeasured. (See the top 10 food trends...
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