Word: microphenomenon
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Dates: during 1987-1987
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...have 150 microbreweries and brew pubs by the end of 1988 and perhaps 500 breweries within the next decade. Papazian notes that the rapid growth poses no threat to the big producers, but rather may cut into the 4.5% market share enjoyed by imports. "Large brewers realize that the microphenomenon is bringing a tremendous vitality to the brewing industry, and if they feel that they need to change their recipes a bit, they will." Some already are doing so. Coors' Winterfest, a heavier holiday beer, was such a success last year in Colorado that it will be introduced nationally this...
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