Word: microphoto
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...scientific footage that, in itself, was as good as anything of its kind ever televised. Especially effective in color, these sequences showed a pounding human heart, the hearts of a turtle, a rabbit and a bird, and the passage of blood, a corpuscle at a time, through the microphoto-graphed capillaries of live animals. But as the price of admission, the audience had to face a tasteless jangle of gimmicks: a Superman-like "Hemo" to personify blood, dialect comedy, crude mechanical cartoon analogies of circulatory functions ("groceries and garbage"), and a screenful of Disney-like animals spouting slang...
...university professors. Some of the subjects: Dr. Arnold Gesell of Yale on the study of infant behavior, Chicago's Professor Guy Thomas Buswell on individual differences in mathematical conception, Dr. Charlotte Biihler of the University of Vienna on child growth; fast-motion pictures of plant growth and fertilization; microphoto-graphs of blood circulation. Other makers of educational cinemas are Fox Film Corp. and the University Film Foundation of Harvard...
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