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...output of the A.P., Dr. Flesch found that the stories were far below his standard. They varied from "fairly poor" to "poor" (his next to lowest grade). He cited one horrible example of a lead: "University of Washington scientists reported today experiments have shown that microplankton organisms act as radioactivity 'carriers' in Bikini waters, keeping the waters radioactive." How many readers, asked Dr. Flesch, know what "microplankton organisms" are? The same story was turned over to the A.P. science writer, Howard W. Blakeslee, to Flesch out. His version: "Discovery of the missing links that will spread dangerous atomic...

Author: /time Magazine | Title: The Press: Say It Simply | 2/16/1948 | See Source »

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