Word: micropterus
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Jacobs is one of the big fish in the Bassplex, a subset of the gross domestic product propelled by some 50 million people who fish, spending more than $75 billion annually, and in particular those who pursue Micropterus salmoides. That overgrown sunfish with the large yap is found in 49 states and is one of freshwater fishing's most voracious consumers. (Do you sense a metaphor rising?) It was Jacobs who made the connection between Mr. Bigmouth and Mr. and Mrs. Shopper in launching the FLW Tour 10 years ago. Those insights hooked Wal-Mart, which became the tour...
When not dreaming of the Big Strike, bass fishermen are forever trying to hook their friends on Micropterus sal-moides, the wily and voracious largemouth bass. Such was the case when Correspondent Sam Iker, a self-certified "bass nut," lured Associate Editor Ray Kennedy to Dunnellon, Fla.. for a long weekend of fishing on the Withlacoochee River. Kennedy's report...
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