Word: micros
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Dates: during 1980-1989
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...latest profit reports reveal the extent to which semiconductor makers have been raking in the chips. Last week Intel Corp., a major Santa Clara, Calif., producer of logic and memory circuits, said its third-quarter earnings more than doubled to $70 million, vs. $32.1 million last year. Advanced Micro Devices had an even bigger gain. The Sunnyvale, Calif., chipmaker made $42.1 million in its latest quarter, against $12.2 million for the same period a year...
Those glowing income statements reflect both the strength of the U.S. economy and the ever growing pervasiveness of chips. "Semiconductors are here and people now recognize that," says Stephen Zelencik, a senior vice president of Advanced Micro Devices. "They are everywhere, for every reason, in everything." Chips have long since become the most popular components of watches. In cars they monitor antipollution systems and adjust idle speeds. In factories they control robots and automated assembly lines. They are embedded in virtually every major weapons system, where they perform such crucial tasks as aiming guns and navigating flights...
...first 'extras' that some of the Mason Fellows would cut is a summer program required of them but optional for American MPAs. The Fellows arrive in July for an eight week summer session which includes courses in micro-economics, computers, English, speed reading and some introduction to the case study method...
While they have nurtured domestic manufacturers, the government policies have also helped to jack up the price of Brazilian computers by limiting competition and access to foreign know-how. "By and large, Brazilian micro-and minicomputers are comparable to other machines on the international market," notes Helio
...increase their visibility, software companies have begun using a time-tested sales technique: celebrity endorsements. Electronic Arts has put out a computer basketball game featuring a match-up between Larry Bird and Julius Erving. Micro Education Corp. of America in Westport, Conn., is beginning to introduce programs that carry the names of well-known writers: Andrew Tobias' Managing Your Money ($199.95) and James F. Fixx's The Running Program ($79.95). Both Tobias and Fixx say they helped develop the software, though neither is a programmer...