Word: micros
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...information about local political operatives, in particular a brilliant, charismatic local doctor. (Poor, hot and ravaged by AIDS, Rush's Botswana practically vibrates with political instability.) This isn't just a whim on the author's part: Mortals comes with the whole special-ops toy chest, including secret signals, micro-recorders, coded transmissions and even a violent and extended mission into the bush. This could have the effect of cleaving the novel into two incompatible halves--a portrait of a marriage and a political thriller--but Rush merges the two successfully and somewhat shockingly, when the doctor...
...micro-credit organization, and thus gives mostly small loans to those individuals experiencing temporary financial difficulty...
This ability to micro-target an audience is Zoom's chief selling point. "If an advertiser wants to get its message out to gay Hispanic men, we've got them," says Zoom's Roche, whose firm knows which bars are frequented by those men. "If the advertiser wants sports fans, we know where to get them." He adds that the company does business with a number of pharmaceutical companies that sell some products specifically for men or for women. Rest rooms, he says, are an ideal place to reach men only or women only. It's a shame that Pfizer...
RECREATION SPOTS Major corporations have sponsored sports tournaments and entire sports stadiums. Taking this trend to the micro level, they can now sponsor individual holes on a golf course. ProLink, a company based in Tempe, Ariz., has mounted screens in 21,960 golf carts on 305 public and private courses around the country. Using GPS technology, the screens display static ads for the sponsoring company as a golfer approaches the tee box of a particular hole, as well as distances and tips on how to play the hole. One hopes that a clothing company will soon provide style tips...
...There’s just too much to get in there, with the micro and macro and critiques—now it’s all back to the drawing board,” he said...