Word: micros
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...first 'extras' that some of the Mason Fellows would cut is a summer program required of them but optional for American MPAs. The Fellows arrive in July for an eight week summer session which includes courses in micro-economics, computers, English, speed reading and some introduction to the case study method...
While they have nurtured domestic manufacturers, the government policies have also helped to jack up the price of Brazilian computers by limiting competition and access to foreign know-how. "By and large, Brazilian micro-and minicomputers are comparable to other machines on the international market," notes Helio
...Choose-a-Pooch catalogues the temperaments and needs of 120 breeds, to indicate how a particular dog would fit with a prospective owner. At the six restaurants and bars in Washington's Watergate Hotel, micro-CELLARMASTER monitors the supply of 80,000 bottles of wine, liquor and soft drinks. The result: more efficient inventory management...
...hardest things to comprehend about software, at least for consumers, is the price. While the cost of making a floppy disc and the packaging runs only about $4 to $7, the software sells for much more. A data management program like dBase II costs $700, while Micro/ Scan II, a stock-analysis program, can be as much as $12,500. Even a popular educational product like Bank Street Writer has an undis-counted price of $69.95, and a program to teach a preschooler the alphabet...
...increase their visibility, software companies have begun using a time-tested sales technique: celebrity endorsements. Electronic Arts has put out a computer basketball game featuring a match-up between Larry Bird and Julius Erving. Micro Education Corp. of America in Westport, Conn., is beginning to introduce programs that carry the names of well-known writers: Andrew Tobias' Managing Your Money ($199.95) and James F. Fixx's The Running Program ($79.95). Both Tobias and Fixx say they helped develop the software, though neither is a programmer...