Word: microsoft
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Dates: during 2000-2009
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...Microsoft argues that the Yahoo! deal will help change that perception. If the partnership is approved, Microsoft will take over Yahoo!'s search engine - type in "Britney Spears" at Yahoo! and you'll get results provided by Bing. Microsoft points out that search engines get smarter as more people use them; if a search engine notices lots of clicks on Spears' music videos after searching for the pop star, it can begin to highlight those videos in future searches. That's how the Yahoo! deal will help Bing beat Google, Microsoft says. By massively expanding its market share...
Google pooh-poohs this claim. Hal Varian, the company's chief economist, has pointed out that most search engines look at only a small sample of their data in order to improve their results. In other words, Microsoft already has enough data to learn from its users. "It's not the quantity or quality of the ingredients that make a difference. It's the recipes," Varian told CNET. The recipes are Google's proprietary algorithms, which it has slaved over for more than a decade. They're Google's ultimate competitive advantage, and Google believes they'll help it weather...
Privately, Googlers will tell you that the Bing ads rankle. They describe them as misleading and unfair, painting a picture of Google that doesn't match reality. Maybe, but Microsoft - a company not previously known for its marketing savvy - is taking a page out of a 1960s Procter & Gamble playbook: create a problem consumers don't know they have, then solve it. Bing...
...they're competing with other companies - whenever they pitch something like Android or their new Chrome OS, they say it's just an attempt to get people to use the Web more," Schwartz says. But here's the irony: Google faces a problem very similar to the one plaguing Microsoft, which itself makes the bulk of its money from just two products - Windows and Office. Each company sees the other's business as its own path forward. The rest of us, we're just bystanders...
Tale of the Tape How Google and Microsoft match...