Word: microsoft
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Dates: during 2000-2009
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...that without technological measures protecting their intellectual property, vagrant Harvard students (and those at comparable institutions) will steal it and deprive them of revenue.They key word in the previous paragraph is “proprietary”: everyone has their own version of DRM. Many stores use a Microsoft standard, but Apple uses their own (called FairPlay), and that’s the one iPods are equipped to deal with. That means that any of the twenty million and some-odd iPod owners looking to buy music online have only one option for most songs. And once they?...
...remember Novell, you?re forgiven. They?re the guys who owned WordPerfect and, like Sun, were eventually stomped by Bill Gates?s big boots. Since joining Google as its CEO in 2001, Schmidt has presided over huge growth, and all that cash has fueled forays into Microsoft territory, with applications like desktop search and Gmail...
...Google?s products-cool as they are-and Sun?s technology together are not a Microsoft killer. ?It?s the germ of the idea, but I can?t imagine that Google would go to battle with Microsoft with the current products,? says John R. Rymer, a vice president at Forrester Research. ?But I could imagine that they would put engineering investment into open office and try to create something eventually.? The market, so far, has been lukewarm to the deal. Google?s (GOOG) stock initially fell but is now back up $2.02 to $312.73 per share. Sun (SUNW), which originally...
...variety, and potentially a huge windfall for Sun, since Google needs ranches full of them. The companies may also work together to ?promote and enhance? Sun technologies, like the Java Runtime Environment and the OpenOffice.org productivity suite. There lies the tantalizing bait. OpenOffice is Sun?s weak rebuttal to Microsoft?s dominant suite of MicrosoftOffice products. If Google develops a killer line of web-based desktop products for Sun computers, Microsoft could be on the ropes...
...That?s a tall order, even for Schmidt. At Novell he learned first hand just how tough it can be to fend off Microsoft; Novell continues to roll along selling its network products. But that defeat spurred him on to golden success at Google. ?Schmidt knows the danger and the risks,? says Rymer. ?You can learn from your experiences, and he?s been effective at Google...