Word: microsoft
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Dates: during 2000-2009
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...Microsoft and Yahoo! compete for the lucrative search market, Google is fighting back. "Many of the leaders of Google come from companies that have lost to Microsoft multiple times in the past--Sun, Novell, Netscape," says UBS Investment Research's Benjamin Schachter. "They're not going to sit back and just play defense." If offense is more their style, new plays are sure to unfold. --By Amanda Bower. With reporting by Laura A. Locke/San Francisco
...make today's methods seem as outmoded as telex machines and brick-size mobile phones. "Search will ultimately be as good as having 1,000 human experts who know your tastes scanning billions of documents within a split second," says Gary Flake, one of just seven Distinguished Engineers at Microsoft, who are paid to think big thoughts. "It will model the human brain...
...meaning, not just matching key words. Oren Etzioni, a University of Washington computer scientist, uses language-analysis programs to power KnowItAll, which scans documents for facts--Oswald killed J.F.K., for example. So far, KnowItAll has extracted 900 million facts--enabling it to answer questions. Nosa Omoigui, 33, a former Microsoft researcher, founded Bellevue-based Nervana, which analyzes language by linking word patterns contextually to answer questions in defined subject areas, such as medical-research literature...
...there's a solution to these problems, and it's simple. Actually, it's called Real Simple Syndication, or RSS. You start by downloading free software called a newsreader. For PC users, we recommend Bloglines (bloglines.com), NewsGator (newsgator.com) or You (yousoftware.com), which plug into Microsoft Outlook. If you're using Mac OS X, try NetNewsWire Lite (ranchero.com/netnewswire). Each of these has a pay version, generally about $30, with more features, but beginners won't need them...
...simple. Actually, it's called Real Simple Syndication, or RSS - you've probably seen the little orange rectangles on your favorite sites. You start by downloading free software called a newsreader. For PC users, we recommend Bloglines (bloglines.com), NewsGator (newsgator.com) or You (yousoftware.com), which plug into Microsoft Outlook. If you're using Mac OS X, try NetNewsWire Lite (ranchero.com/netnewswire). Each of these has a pay version, generally about $30, with more features, but beginners won't need them. Then head over to your favorite websites and subscribe to their RSS feeds by clicking on any button that says...